Selected work / Retail operations
From paper-led work to a connected retail operation.
An independent engagement that brought customer, order, delivery and content work into one structured operating model.
Independent engagement · DeliveredThe opportunity
During a broader brand and content collaboration, I found an owner-led retail business relying on paper notes, scattered conversations and memory to coordinate customers, orders, payments, deliveries and everyday work.
What I designed
I created a central operating hub with connected customer, order, payment and delivery records. The design included guided record creation, linked views, a mobile delivery view with the information needed on the move, and a clearer route from daily activity to financial and operational visibility.
Beyond the transaction
The work also established a structured content and collaboration layer: a social-media hub, production planning, meetings, projects, tasks, reference material and a more organised Google Workspace way of working.
Why it matters
This was not a point solution. It connected the visible brand work with the operational work underneath it, giving the business a stronger shared reference point for serving customers, coordinating deliveries and planning what came next.